A Social Upliftment Project

Karin Kleinbooi

South Africa Wine

“SA Wine is genuinely excited to be part of Agri’s Got Talent. It’s more than just a platform, it’s one of those initiatives that brings heart to our strategy to elevate our agri-worker colleagues. It gives our colleagues across the wine and fruit industries visibility, voice, and a sense of value in a way that shows what transformation and inclusion can look like in action, and it speaks to the dignity and talent within our sector. When speaking to one of last year’s finalists who said, on the farm people don’t always see them, but when he sang on that stage, he felt seen, and that stuck with me.”

Anton Rabe

Hortgro

“The Agri’s got Talent project gives fruit and wine industry workers a platform to showcase their musical gifts, while developing skills with which they can make a difference in their communities. The competition is an example of the multi-dimensional nature of agriculture and rural communities as a whole and the contribution that this sector can make to unlock the potential of this country.”

Frieda van der Heever

Onafhanklike sangafrigter

“Ek was uit die staanspoor ongelooflik opgewonde oor hierdie projek. Nie net dat ek kan deel wees daarvan nie, maar dat dit wel bestaan en gebeur! En nie sommerso showtjie is wat aanmekaar gesit word sodat iemand kon sê, ‘Ek het my deel gedoen vir die landbou en sy mense’ nie, maar ‘n properse gala aand waarop al die deelnemers en organiseerders kan trots wees. Voorwaar ‘n hoogtepunt op my jaarkalender!”