A singing competition and life skills programme for agricultural workers in the fruit and wine industries.
Join us for the 2025 finals on 19 September at Nooitgedacht Estate, Stellenbosch. Get your tickets on Computicket today!
A Social Upliftment Project
Agri’s Got Talent is dedicated to empowering talented farm, pack house, and cellar workers in the fruit and wine industries by helping them develop their singing talents.
For the past decade, we’ve showcased amazing performances, broken stereotypes, and highlighted the immense contributions of our participants.
What We Offer:
Voice & Stage Training
Professional coaching to enhance performance skills.
Singing Competition
A platform to showcase talents.
Life Skills Workshop
Essential skills for personal growth.
The winner receives a cash prize and the opportunity to perform at prominent agricultural events.
Celebrating
10 Years
Experience the magic of Agri’s Got Talent with our special anniversary album, recorded live at the AGT Reunion Show 2023. This unique collection features captivating performances from some of our top participants of the past nine years. Join us in honouring our AGT alumni and the lasting impact they’ve made on hearts and stages alike.
Live Your
Dream
Celebrate the vibrant spirit of agriculture with Agri’s Got Talent! This competition showcases the immense contributions and talents of South African farm workers in the deciduous fruit, citrus, and wine industries. Participate for a chance to shine on stage and receive expert training.
Stay
Informed
Stay updated with the latest news and events from Agri’s Got Talent! Our Press Releases page offers in-depth information on announcements, highlights, and behind-the-scenes stories. Discover the journey and milestones of our talented participants and the impact they have made in the agricultural community.
Get in
Touch
Have questions or need more information about Agri’s Got Talent? We’re here to help! Whether you want to learn about the competition, sponsorship opportunities, or media inquiries, our team is ready to assist you. We’ll be happy to answer your questions and provide the information you need.
The project is a joint venture between key partners dedicated to supporting and uplifting the agricultural community.
Karin Kleinbooi
South Africa Wine
“SA Wine is genuinely excited to be part of Agri’s Got Talent. It’s more than just a platform, it’s one of those initiatives that brings heart to our strategy to elevate our agri-worker colleagues. It gives our colleagues across the wine and fruit industries visibility, voice, and a sense of value in a way that shows what transformation and inclusion can look like in action, and it speaks to the dignity and talent within our sector. When speaking to one of last year’s finalists who said, on the farm people don’t always see them, but when he sang on that stage, he felt seen, and that stuck with me.”
Anton Rabe
Hortgro
“The Agri’s got Talent project gives fruit and wine industry workers a platform to showcase their musical gifts, while developing skills with which they can make a difference in their communities. The competition is an example of the multi-dimensional nature of agriculture and rural communities as a whole and the contribution that this sector can make to unlock the potential of this country.”
Frieda van der Heever
Onafhanklike sangafrigter
“Ek was uit die staanspoor ongelooflik opgewonde oor hierdie projek. Nie net dat ek kan deel wees daarvan nie, maar dat dit wel bestaan en gebeur! En nie sommerso showtjie is wat aanmekaar gesit word sodat iemand kon sê, ‘Ek het my deel gedoen vir die landbou en sy mense’ nie, maar ‘n properse gala aand waarop al die deelnemers en organiseerders kan trots wees. Voorwaar ‘n hoogtepunt op my jaarkalender!”